Project Description:

The objective of this investigation is to analyze the existing methods of Brand valuation. We consider the brand of the Firm through the valuation of the competitive advantage before crisis and after crisis as the survival base, to assess drivers, which can create or can destroy the Firm value.

The first part of the analysis includes literature review and models selection, the second part includes an empirical study of the large Russian and other BRIC companies on the basis of the large Russian and other BRIC companies’ data.

Preliminary reporting date: April 2009
Project completion date: June 2009